Only the Purest Ingredients
At HonestAbove, our definition of quality is simple and uncompromising:
if an ingredient cannot win hearts without a single pinch of seasoning, it never reaches our shelves.
We believe true flavor comes from nature itself—meat with natural sweetness, vegetables with genuine aroma, seafood with pure ocean freshness.
No salt, no sauces, no masking. If it doesn’t taste amazing on its own, it doesn’t belong at HonestAbove.
Our Tasting Standard: Zero Tolerance for Off-Flavors
Our tasting process is intentionally tough.
Every batch is sampled plain, cooked only with heat and nothing else.
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One hint of strange smell or aftertaste? Immediate rejection.
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Even slightly metallic or grassy notes? Gone from consideration.
This is not about cost—it’s about honesty.
We are proud to say that many products, even well-known international meats, do not pass our test.
Why Some Meats Are Excluded
Take certain U.S. beef cuts as an example.
Despite their popularity and attractive price points, they consistently show flavors we cannot accept—a heavy, unfamiliar aftertaste that becomes even stronger when cooked without seasoning.
As the brand owner and daily taster, I simply cannot enjoy them myself.
No matter how cheap—even at half the price of Australian beef—we refuse to compromise.
If we won’t eat it at our own table, we will never offer it to yours.
Partnering with Proven Origins
Instead, HonestAbove works closely with trusted farms in Australia, Japan, and other regions where natural grazing, clean feed, and careful handling create meats with
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natural sweetness
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balanced marbling
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a clean finish that stands on its own.
Every piece of beef, pork, or poultry that carries the HonestAbove name has earned it through flavor alone.
Our Promise to You
When you choose HonestAbove, you can count on:
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No shortcuts: only ingredients that taste wonderful completely unseasoned.
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Transparent sourcing: origin and farm practices are always documented and traceable.
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Pure enjoyment: every bite represents the world’s best natural flavors.
Because real taste needs nothing added.
